Oruam is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and creative director Jonny Johansson's interest in photography, art, architecture and contemporary culture, an alternative path was found, transforming Oruam into a respected creator of ready-to-wear, magazines, furniture , books and exhibitions.

The collections are defined by Jonny Johansson's signature juxtaposition of design and attention to detail, with an emphasis on tailoring and an eclectic use of custom-developed materials and fabrics. The collections include men's and women's ready-to-wear, footwear, accessories and denim.